Recruitment Funnel Calculator
One year of volunteer recruitment, from 3,000 recruitment-page visits down to 90 members completing onboarding, with a response-speed breakdown showing faster replies converting to applications at a much higher rate.
This is a fictional sample report. Main Street Fire Department and Main Street Police Department are illustrative examples and do not represent any real agency. Figures, names and details are invented to show what this tool produces.
Each stage shown against the widest one, with the conversion from the stage above. The biggest drop is where you are losing the most people.
Top findings
- End-to-end member conversion: 0.03
- Inquiry conversion rate: 0.15
- Conversion - more than 3 days: 0.1667
Recommendations
Answer inquiries faster and watch what happens to conversion
Less than 60% of your inquiries were answered same day or faster. Speed of first response is one of the strongest observed relationships with whether interest becomes an application. Set a response-time target (for example, within 24 hours), assign clear ownership, and compare the conversion rates across your response-time ranges over the next cycle. Treat the differences as observed relationships to watch, not proof that response time alone caused them.
Re-run this calculator every recruitment cycle
Track the same stages every cycle so you can compare your own agency against its own prior period rather than an outside benchmark.
How this was made. This report is generated from a structured public-safety framework and the information you provided. Treat it as informed guidance, not a final answer, and confirm the specifics against your department’s own facts and judgment before you act.